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Archive for the 'BUSINESS IDEAS' Category

Ebusiness or Out of Business: Oracle’s Roadmap for Profiting in the New Economy

Tuesday, July 31st, 2007

Leverage the power of the InternetE-Business or Out of Business tells you how Oracle, a global leader in technological innovation and eTransformation, transformed itself to avoid being swallowed by the revolution it helped to launch. This guide is actually a detailed blueprint any company, including yours, can deploy, effectively using the Internet to institute its [...]

The 22 Immutable Laws of Branding

Tuesday, July 31st, 2007

In today’s competitive world, it is no longer enough to have a superior product or even a great advertising campaign. Today’s consumers are more savvy than ever, and ample competition has allowed them to become more choosy. The only way to stand out in today’s — and tomorrow’s — cluttered marketplace is to build your [...]